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Imagine Having Your Own Photo Coach

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Capture memories beautifully with your camera
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Stop wasting time sifting through all the unorganized video tutorials online
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Stop feeling discouraged and guilty you wasted money on your camera

I enjoyed being able to immediately go out and try the lesson Jay just taught, and having our pictures critiqued immediately! Jay's classes began this photo journey in my life and I'm so glad I started it there in Abu Dhabi!

Rita Eva Spiers, USA


I was also a struggling beginner like you

It was early 90s. My photos were disappointing. I tried to learn on my own. But my progress was so painfully slow. I was not even sure if I was doing it right.

Almost about to quit, I took a distance learning program (this was decades before YouTube). That was when my photography improved rapidly. Finally, there was someone to point me in the right direction. That's how I got to master my camera and eventually became a full-time photographer.



28 years of turning beginners to photographers

You deserve to know better

28 years ago, I began to teach photography at the same time worked as an editorial and commercial photographer in the Philippines. In 2011, I shifted to Abu Dhabi and opened my studio. Photography workshops then were either expensive inspirational talks or cheap but lacking in substance.


So, aside from serving the photography needs of entrepreneurs and businesses in the UAE, I decided to offer classes as well.  People who want to get into photography should not suffer the same slow progress I had when I started especially now we are using digital tech.

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5000+ students from 25 countries since 1996

Deep inside you are naturally creative

I patterned my program in the most effective way I learned to shoot:

Step by step - so you don't get confused

What is needed only - to get you started soonest

Why - so you can do the technique consistently


When you understand how your medium works, creativity will come out naturally. Technology just gets in the way at times.​ And this is where I come in. To make the camera and photography easier to understand and do. So you can grow as a photographer faster. To enjoy the hobby, not stressed by it.

Nikon Podcast With Jay A

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